Kai! Everyone – That’s “Hello” in KidZania language!
Visitors to KidZania Singapore can expect familiar local brand names like The Soup Spoon and Killiney ‘Kopitiam’ in the kid-sized city.
They are just two of the first six industry partners to become part of the educational and entertainment theme park when it opens on Sentosa Island in early 2015. The other four partners are Maybank, Discovery Networks Asia-Pacific, Yakult, and Canon.
“Unlike other theme parks, KidZania will not have any rides. Instead, it will combine role-playing with real life experiences in a kid-sized city that emulates the workings of a real city to provide unique ‘edutainment’ fun. KidZania features real-world establishments (bank, university, fire station, radio station) and career choices (pilot, surgeon, fashion designer) to help children develop real life skills.
These partnerships will enrich each activity by creating a more authentic immersive experience for children,” said Tunku Dato’ Ahmad Burhanuddin, Managing Director and Chief Executive Officer for Themed Attractions, management company and operator of KidZania Singapore.
KidZania Singapore is set to educate, empower and inspire 4 to 14 year olds by replicating the real world, scaled to a child’s size, in a safe and self-contained city environment. Let’s take a peek at what your kids can do at these establishments.
1) Maybank – Banking and Bankers
At Maybank, KidZania Singapore, children can open a bank account and learn about the value of money and the fundamentals of banking. Each bank account holder will receive a debit card which can be used across all Maybank ATMs within the city of KidZania Singapore to withdraw the local currency, kidZos, for use at all establishments in the city.
“We have always been a strong supporter of family-related activities and believe that this is not only a great way to foster family togetherness, but also to promote a healthy appreciation for an honest day’s work,” said Alan Lau, Head of Consumer Banking, Maybank Singapore.
2) Discovery Networks Asia-Pacific – Filmmakers
At Discovery Kids studio, children will experience the behind-the-scenes work that goes into being a Discovery Channel filmmaker.
“At the studio, kids will experience being a Discovery Channel filmmaker – where they can write, direct, shoot and edit their own short films. This attraction is inspired by Kids Vs. Film, a locally-produced Discovery Kids’ TV programme which provides kids from across Asia with the opportunity to create their own short films, and learns from Discovery Channel’s production crew,” said Kevin Dickie, Senior Vice President Content Group, Discovery Networks Asia-Pacific.
3) Yakult – Researchers
At the Yakult Research Lab at KidZania, children work as researchers, study and explore different experiments and learn about the benefits and essence of probiotics.
“By introducing young children to the world of R&D at KidZania, it encourages interest and the future development of R&D expertise, providing the seamless synergy with the country’s aim of economic progress,” said Yasuhide Nakato, Senior Manager, Sales Department, Yakult (Singapore) Pte Ltd.
4) Canon – Photographers and Models
Through Canon, the young ones experience being a photographer in KidZania, complete with a studio, models and photography training.
“Children grow up in a very visual world and everything that they see helps develop their personality and character. By opening up the child’s horizon and giving them a taste of real-life job experience at an early age, they will hopefully be able to cultivate an interest in skills which will help them when they grow up, such as photography and the arts,” said Kensaku Konishi, President & Chief Executive Officer, Canon Singapore Pte Ltd.
5) The Soup Spoon – Chefs
At The Soup Spoon, kids will get to roleplay as chefs as well as learn about healthy eating.
“The Soup Spoon is thrilled to be a sponsor of KidZania, where we offer a real-life brand experience, inspiring and educating kids and families to eat right,” said Andrew Chan, Managing Director, The Soup Spoon Pte Ltd.
6) Killiney ‘Kopitiam’ – Business of Serving Coffee
In addition to industry partners, traditional coffeehouse Killiney will be setting up an establishment at KidZania Singapore where visitors can take a break and enjoy freshly brewed coffee and traditionally popular warm kaya toast.
“KidZania’s concept is unique and it brings a new definition to playing and learning. Killiney is very happy to be a partner in KidZania Singapore. We look forward to play meaningfully together,” said Woon Teck Seng, Director, Killiney International Pte Ltd.
Check out our experience at KidZania Dubai.